5 2 2 current porter s generic strategy mamee double decker strategy is to be the number one or two brand in every market segment in which their operate by providing nutritious food products of superior value and taste and offer a trendy innovation yet sensational eating experience with emphasis on very high quality products. Mamee double decker m sdn bhd was founded in 1971 and has since established itself as a household name for food and beverage serving over 50 products including favourites such as mamee monster snack mister potato chips and mamee chef. As a family business mamee double decker is now in its fourth generation.
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